Can you imagine building Minas Tirith, Helm’s Deep, or even Hobbiton? Well, now there is no need to keep that imagination concealed. Starting this June, LEGO® will be launching their construction sets based on THE LORD OF THE RINGS™ trilogy. THE HOBBIT™ construction sets will be expected to be in stores closer to The Hobbit movies’ debut.
According to Karen McTier, executive vice president, domestic licensing and worldwide marketing, of Warner Bros. Consumer Products, “Only LEGO, with their expertise in the construction category, is capable of doing justice to the incredibly imaginative environments depicted in the world of THE LORD OF THE RINGS and the two films based on THE HOBBIT.”
Jill Wilfert, vice president of licensing and entertainment for The LEGO Group, said, “Our collaboration with Warner Bros. Consumer Products has delivered numerous worldwide successes in the construction toy aisle….introducing us to loyal audiences who love great stories, strong characters, and the toys that they inspire.” She also states that “it’s particularly exciting to now be able to create sets based on the fantasy worlds and characters from THE LORD OF THE RINGS trilogy and the two films based on THE HOBBIT, not only because we know they will foster collectability and creative play, but also because these are two properties that our fans have been asking us to create for years.”
Middle-Earth in a box. What could be better? Start planning for the brick-by-brick rendition of Tolkien’s world. Your imagination has only just begun!